Publikasi, FDKI – Skin care has become one of the most important needs of women, and the beauty industry continues to innovate, offering beauty products for men and children. The purpose of this study is to analyze the effect of brand love, mediated by self-esteem and normative influence, on brand loyalty to the Maybelline brand.
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Publikasi, FDKI – Realistic Conflict Theories (RCT) is used in the analysis, since the complexity of factors rised in the questions of interest (internal and external) in the Pacific region. This writings is only a glance look at the diversity of the problem, and far away from efforts to offer a one solution for all